In the upcoming months we’ll be offering a behind-the-scenes glimpse of different members of the Javelin and NoCoast Originals team. Today we continue with Cassy McDonald, as profiled by Sean Tiffin, NoCoast intern.
An Agency Perspective
on Heritage, Authenticity,
and the New Consumer Religion
The authenticity behind a brand can be the driving impetus for a purchase, oftentimes more so than
the product itself.
Items that come with this social currency tell a story...
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Hosted by Rolling Stone, “BACARDI Bash: 150 Years Rocking the Party”
brought together the worlds of sports, music, film and television
for a one-of- a-kind, high-energy party the night before Super Bowl XLVI.
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