America's Nerves Are Shot
Americana

AMERICANA

EXPLORING THE RESURGENCE



Americana is authentic, artisanal, time honored,
locally sourced, limited-production,
provenanced, imperfect and Made in the USA

Explore Americana

Authenticity POV

Authenticity POV

The authenticity behind a brand can be the driving impetus for a purchase, oftentimes more so than the product itself.

Items that come with this social currency tell a story...

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Featured Case Study

BACARDI B-LIVE

Every element, every piece of communication and every touch point synergistically work together to build the Bacardi B-Live experience and invite consumer participation.

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Authenticity Vault

AUTHENTICITY VAULT

We seek, admire, promote, and celebrate authenticity. From artifacts of Americana to cultural resurgence, we archive everything real.

Join the conversation on Authenticity at our Facebook and Twitter pages.

Thumbnail image for 100 Days of White:  Branding Stripped Bare

100 Days of White: Branding Stripped Bare

by Tammy Derrigan May 10, 2012 Experiential Marketing

100 Days of White: Branding Stripped Bare

Every day for 100 days, artist Andrew Miller is taking a branded product, painting it white, and photographing it for his blog. By removing all branding Miller reduces each item to its basic form. For me, the work raised one titillating question I returned to again and again: Given a blank canvas, would you do to market your brand?

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Thumbnail image for Millennials, Money, and What Matters Most

Millennials, Money, and What Matters Most

by Julia Fridrich April 12, 2012 Experiential Marketing

From where they get their money, to how they manage and spend it, we have the scoop on Millennials and their funds. Making memories with family and friends beats money in the bank any day, and yet they like to save and be savvy consumers. What does this mean for brands? Provide value (which can take many forms) and you will gain their attention.

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Thumbnail image for Millennials and the Great Nostalgia Trip

Millennials and the Great Nostalgia Trip

by Tammy Derrigan March 8, 2012 Millennials

The Millennial generation grew up with constant positive affirmation from parents and teachers, and refrains of “You can do anything!” became the soundtrack to their lives. Coming of age in a recession has been a gritty, fraught transition to reality. They’re looking back en masse with longing to a time when things were safe.

So what does all this mean for marketers? Lots of fun, for sure. From roller skating to roots music to old school soda fountain shops, MIllennials are digging the retro.

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