Javelin Experiential

Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!

Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.

Bacardi’s experiential activation on the Black Eyed Peas’ “The E.N.D. Tour” is off to a roaring start!

Javelin is taking Bacardi on the Black Eyed Peas “The E.N.D. Tour”, bringing the brand to life in an experiential nightlife program for consumers 21+ in key markets.

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.

Fierce brand loyalty is not an easy goal to attain. Brands must develop products or services that make their consumers’ lives easier.

Fueled by our personal passions and deep trend research – we at Javelin have forged a strategic partnership with the creators of Ink-N-Iron, a lifestyle experience celebrating car and tattoo culture with authenticity. Javelin will take this world-class extravaganza on tour in Summer 2011, offering brands a custom opportunity to reach consumers in a deeply personal way.

With our strategic partners, Coolfire Media, we are developing VEGAS CADDIES, an original reality show pitting caddies against one another on the greens and under the neon lights of Las Vegas – where late night temptation can lead to early morning elimination.

At Javelin we champion the entrepreneurial spirit by continuing to take shrewd, calculated risks – at times for clients, at times for ourselves. Own The Moment Productions is our brand incubator, where exciting new ideas are examined, prodded, exploded into reality, and then grown to maturity.

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.