Javelin Experiential

As I sift through volumes of recent data and insight regarding social media (SM) and ROI, I am transported back in time. Long before Twitter and other SM platforms existed, we in the experiential marketing space faced the same brand team doubts and ROI questions:
• “How in the world can this expense be justified?”
• “How do [...]

Fierce brand loyalty is not an easy goal to attain.  Luring consumers to try and/or buy in the usual way – price, coupons, trial, etc. – can work for some categories, but to have truly passionate advocates, the brand must develop products or services that make a real difference in the consumer’s life, particularly by [...]

Fueled by our personal passions and deep trend research – we at Javelin have forged a strategic partnership with the creators of Ink-N-Iron, a lifestyle experience celebrating car and tattoo culture with authenticity.  Three days of hotrod/ratrod/streetrod car shows, a traditional 1940’s pin-up pageant, serious musical talent, burlesque and more make this seven year old [...]

With our strategic partners, Coolfire Media, we are developing VEGAS CADDIES, an original reality show pitting caddies against one another on the greens and under the neon lights of Las Vegas – where late night temptation can lead to early morning elimination.
Separate but related is THE CADDY EXPERIENCE, a branded, experiential caddy program that is [...]

At Javelin we champion the entrepreneurial spirit by continuing to take shrewd, calculated risks – at times for clients, at times for ourselves.  Own The Moment Productions is our brand incubator, where exciting new ideas are examined, prodded, exploded into reality, and then grown to maturity.
The mission of Own The Moment Productions is very simple.  [...]

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.

This year for Boss’s day we decided to do what we do best and that is bake pies!  Actually, I am not sure that most of us had ever baked a pie, but it was a fun idea that came from one of our VERY random lunch conversations.  Each Javelinite was to create their own [...]

NOT THIS KIND OF PASSION…
A lot of agencies like to talk about taking risks, being entrepreneurial, creating brands and being passionate. At Javelin we like to talk about it too, but we also actually do it. In the past two years Javelin has taken stake in the hot rod inspired fashion line TRIM INDUSTRIES; partnered [...]

We attended Lolla last week to see some music and catch a quality contact buzz – mission accomplished. We also attended as students of the industry, eager to observe what brands brands were doing to activate their sponsorships. Typically, there were the brands that are aware that Lolla is a young, hip music focused event [...]

If you have any interest at all in social media I’m sure you’ve heard about the Southeastern Conference banning any kind of social media at its college sporting events.   If not, look here for a thorough summary.  When I first read about it I thought it was a  joke of some sort…but it’s for real.
The [...]