August 2009

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Lollapalooza – The Good and The Bad

by Jon Maurice August 20, 2009 Entertainment

We attended Lolla last week to see some music and catch a quality contact buzz – mission accomplished. We also attended as students of the industry, eager to observe what brands brands were doing to activate their sponsorships. Typically, there were the brands that are aware that Lolla is a young, hip music focused event [...]

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They’re kidding, right?

by Tammy Derrigan August 18, 2009 Mobile and Apps

If you have any interest at all in social media I’m sure you’ve heard about the Southeastern Conference banning any kind of social media at its college sporting events.   If not, look here for a thorough summary.  When I first read about it I thought it was a  joke of some sort…but it’s for real. [...]

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Creating our OWN experience

by Brad Carsten August 13, 2009 Brand Incubator

A few months back the Javelin partners made a move—and some noise—by taking a stake in TRIM, the up and coming high-end fashion line. For us it was a business decision mixed with passion. We wanted to feel the rush of having a voice in developing a brand – and we wanted to indulge our [...]

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