November 2009

Seamless Brand Integration – Nike Women’s Marathon

by Mark McInnis November 24, 2009 Event Marketing

As a veteran experiential marketer at Javelin, I find the Nike Women’s Marathon an impressive example of a premiere proprietary event, complete with exceptional consumer experience and holistic brand integration.

We Will Rock You

by Erin Bagby November 10, 2009 Influencer Marketing

As the newest, youngest member of the Javelin team I still get a little starstruck around celebrities, so imagine my excitement when I learned we would be executing the Bacardi Lounge at the Rock N Roll Hall of Fame 25th Anniversary Concert at Madison Square Garden!

The U2 360° Road Trip

by Mark McInnis November 4, 2009 Event Marketing

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.

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