by Donna Meier
February 24, 2010
Music
Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!
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by Tammy Derrigan
February 15, 2010
Entertainment
Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.
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