March 2010

Experiential Marketing at SXSW: Branding Austin

by Claire Winslow March 30, 2010 Experiential Marketing

Grey Goose Vodka experiential marketing activations take place at luxury and influencer events throughout Austin year-round, but SXSW is closest to my heart. Since not everyone has experienced it directly, allow me to share a slice of SXSW life.

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Experiential Marketing – Wagging the Long Tail

by Brad Carsten March 26, 2010 Event Marketing

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

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