April 2010

Influencer Marketing: Miami Beach Polo World Cup 2010

by Tammy Derrigan April 28, 2010 Event Marketing

Javelin brings GREY GOOSE Vodka to trend-setting influencers at Best Of events like the Miami Beach Polo World Cup 2010, where the world’s masters of the “sport of kings” competed for the La Martina Cup.

Proust Was an Experiential Marketer

by Brad Carsten April 18, 2010 Experiential Marketing

Where can we find some intellectual street cred and big brain support for our beloved discipline, experiential marketing? It is with keen insights and modern truths we can see and prove that the human mind is the ultimate experiential consumer—that experience drives all perception and opinion forming.

A Simple Approach To Vetting Ideas, a.k.a. The WildeParis Experiment

by Jon Maurice April 9, 2010 Guerrilla/Street Teams

Like you, I do my marketing homework. The plethora of expert supposition/opinion/fact is enlightening, but who can keep up with it all? In an effort to simplify what we need to know as experiential marketers, brand stewards and idea-generators, I propose we take a break from information overload and adopt some of Oscar Wilde and Paris Hilton’s axioms about life that are applicable to marketing. They’re certainly easier to digest than the next must-read Fast Company book-of-the-month.