Archive | May, 2010
Be An Event Marketing Sensation (Without Jumping the Shark)

Be An Event Marketing Sensation (Without Jumping the Shark)

20. May, 2010 0 Comments

There is something alluring about in-your-face authenticity. It’s sensational yet attractive like The Fonz. He got what he wanted seamlessly, without sacrificing his values.That is, until he jumped the shark.

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Experiential Rants & Raves
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Verify, Verify, Verify

Verify, Verify, Verify

05. May, 2010 0 Comments

At Javelin, once the big experiential marketing ideas have been approved, we get down to the business of making them real. We plan meticulously and verify every detail. Even when it comes to Superman.

The verdict? Yes…he’s definitely super!

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WTF?
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