May 2010

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Be An Event Marketing Sensation (Without Jumping the Shark)

by Patrick Dougherty May 20, 2010 Event Marketing

There is something alluring about in-your-face authenticity. It’s sensational yet attractive like The Fonz. He got what he wanted seamlessly, without sacrificing his values.That is, until he jumped the shark.

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Experiential Marketing Ideas: Verify Every Detail

by Donna Meier May 5, 2010 WTF?

At Javelin, once the big experiential marketing ideas have been approved, we get down to the business of making them real. We plan meticulously and verify every detail. Even when it comes to Superman.

The verdict? Yes…he’s definitely super!

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