August 2010

Grey Goose Goes “Beyond The Bar” at Tales of the Cocktail 2010

by Jen Novak August 24, 2010 Influencer Marketing

Grey Goose treated attendees at Tales of the Cocktail, the premier gathering of top bartenders in the world, to exclusive experiential events that brought the brand DNA to life. First up was the filming of Beyond The Bar, a series of documentary shorts celebrating characters behind and beyond the bar. The series will begin airing October 2, 2010 during Grey Goose Entertainment’s acclaimed TV series Iconoclasts.

Next on agenda was an exclusive Parisian-inspired celebration with flavor bars inspired by the streets of Paris. Each one represented a flavor of the Grey Goose portfolio and featured specialty cocktails.

Reading List Challenge: 19 Experiential Marketing Books

by Donna Meier August 18, 2010 Experiential Marketing

Given the wide range of views on what experiential marketing encompasses, it follows that literature on the subject abounds. Since many of these books rival college textbook prices, we thought we’d start a reading list challenge to lay down the definitive word on which titles are worth your time and money, and which ones are not.

INK-N-IRON, A True Festival Experience

by Jon Maurice August 5, 2010 Entertainment

INK-N-IRON is a celebration of custom culture, Americana and the art of rebellion. It’s a true festival experience that has music as an important element, but that element supports everything else that is going on, rather than dominating.

The diverse and passionate people who attend are the heart of the experience: Latinos in cuffed Levis and greased hair, punk rockers with pink Mohawks, custom bike builders with pompadours, and more. They come to explore and experience vintage collectibles, hot rods and kustoms, burlesque, art, fashion, 280 of the best tattoo artists in the world, pin striping, pin-up contest, BBQ, beer, hand crafted merchandise, and – of course – an incredible lineup of music.