Fierce brand loyalty is not an easy goal to attain. Luring consumers to try and/or buy in the usual way – price, coupons, trial, etc. – can work for some categories, but to have truly passionate advocates, the brand must develop products or services that make a real difference in the consumer’s life, particularly by making their life easier. I mean, who doesn’t want that?
Purex Complete 3-in-1
When the product is ready to hit the shelves, marketers must instill in the consumer that the product is a perfect blend of form and function, and NO other product can match its innovation. I am jaded in terms of marketing and am promiscuous when it comes to brand loyalty – so when I get excited enough to give good word-of-mouth to a product, it’s got to be great.
So…behold Purex 3-in-1 sheets. It’s all of your laundry products in one sheet: detergent, fabric softener, and anti-static cling dryer sheet. No more waiting for each cycle and adding the right product. It gets everything clean and does so with exactly the right amount. Try it out – you won’t be sorry!!!
This post was written by...
Jen Novak – who has written 2 posts on Javelin Experiential.
Sr. Partner: shoe collector | lover of (flat-faced) small dogs | luxury marketing maven
