Grey Goose treated attendees at Tales of the Cocktail, the premier gathering of top bartenders in the world, to exclusive experiential events that brought the brand DNA to life. First up was the filming of Beyond The Bar, a series of documentary shorts celebrating characters behind and beyond the bar.
The United States Bartenders’ Guild and Sundance Channel, the series presenters, selected twelve mixologists through a casting process based upon style, creativity and overall originality. These twelve hail from across North America, and embody the best in the business: April Wachtel (Boston), Evan Hawkins (Atlanta), David Ortiz (Miami), Joaquin Simo (New York), Scott Baird (San Francisco), Eric “ET” Tecosky (Los Angeles), Charles Joly (Chicago), Eddie “Lucky” Campbell (Dallas), Tony Abou-Ganim (Las Vegas), Danny Valdez (New Orleans), Willy Shine (New York) and Lauren Mote (Vancouver).
Key influencers and members of the media were invited to watch the filming of the series, which will begin airing October 2, 2010 during Grey Goose Entertainment’s acclaimed TV series Iconoclasts. TheBostonist.com summed it up best: “Iconoclasts, a show that features ‘people who are game-changers in their field,’ says executive producer Emil Jattne, “is a forum where said iconoclasts (from Maya Angelou to Tony Hawk) can showcase their process, their inspirations and accomplishments. The Beyond the Bar 1-minute vignettes will stud the 15- and 45-minute mark of 6 episodes.”
Next on the Tales agenda was an exclusive Parisian-inspired celebration at Latrobe’s, where guests enjoyed four satellite flavor bars inspired by the streets of Paris. Each one represented a flavor of the Grey Goose portfolio and featured specialty cocktails. Grey Goose brand ambassadors highlighted the latest mixers, unique fruits and fresh herbs, with a bird’s eye camera projecting the action for guests throughout the venue. Exclusive clips of Beyond The Bar were shown in a private screening room for guests to enjoy at their leisure.
Months in the making, the Grey Goose events at Tales of the Cocktail looked as effortless as ever thanks to several key members of Javelin’s Grey Goose team: Kristopher Curtis, Angie Maniscalco, David Catron, Casey Hunter, Jason McCarthy, and Sean Collins. Thanks for all you do, team – you’re awesome!
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Jen Novak – who has written 2 posts on Javelin Experiential.
Sr. Partner: shoe collector | lover of (flat-faced) small dogs | luxury marketing maven
