A few months back the Javelin partners made a move—and some noise—by taking a stake in TRIM, the up and coming high-end fashion line. For us it was a business decision mixed with passion. We wanted to feel the rush of having a voice in developing a brand – and we wanted to indulge our need for a fashion fix. To date, the ride has been far better than imagined. As experiential marketers, we are now getting to live a new experience…the full throttle fashion industry.
Recently the brand was picked up in Los Angeles by GLORY, arguably one of the hottest retailers on the planet, where Brad Pitt, George Clooney and a host of other A-listers shop regularly. As if that weren’t heady enough we’re also feeling the love from other trendy locals, a few hot bands like Ha Ha Tonka and Kings of Leon, and the righteous endorsement of Richard Rawlings—the sine qua non of road rally racing. He just digs us.
-
- Glory, iconic retailer in LA, shows off the TRIM motorhead mannequin
-
- Richard Rawlings before taking off to win the Gumball 3000…with TRIM on the hood
-
- Ha Ha Tonka wearing TRIM
The global online retail store was launched on the website this week, so check out the merch and then stop by the blog to soak up some of the culture that fuels the heart and soul of the brand. Other ongoing developments, including appearances at Fashion Weeks around the country, will be featured here and on the TRIM blog.
Javelin is now at the vortex of the young brand experience. It is we who are taking the ride, not giving it, and it is grand. The learning and passion that comes from working with the line is energizing our staff, the press, and – best of all – our clients. There is another dimension to our story now, and new bona fides to add to the existing arsenal. In short, we’re loving the return on our investment to date and look forward to sharing the experience with you.
This post was written by...
Brad Carsten – who has written 9 posts on Javelin Experiential.
Sr. Partner: lover of modern art, old golf courses and timeless design | strategic leader
{ 1 comment… read it below or add one }
Great move for an agency to invest in a brand – especially high-end fashion – living the message they are preaching. Skin in the game!