Fueled by our personal passions, trend research, and decades of experiential brand marketing – we at Javelin have forged a strategic partnership with the creators of Ink-N-Iron, a lifestyle experience celebrating car and tattoo culture with authenticity. Three days of hotrod/ratrod/streetrod car shows, a traditional 1940’s pin-up pageant, serious musical talent, burlesque and more make this seven year old Long Beach festival “the” gathering place for kustom kulture. Ink-N-Iron is the Burning Man of authentic retro cool.
The right brands with the right message can deliver an authentic live brand experience to consumers in this culture that reveres iconic Americana. The impact on mass culture has already achieved critical mass. Not only are celebrities like Kat Von D, Guy Fieri, & Jesse James deeply immersed, but unexpected brands like Callaway, Restoration Hardware and Sephora have invested heavily in this space and are ahead of the curve.
Javelin will take this world-class experiential program on tour in Summer 2011, offering brands a custom opportunity to reach consumers in a deeply personal way.
Fueled by our personal passions and deep trend research – we at Javelin have forged a strategic partnership with the creators of Ink-N-Iron, a lifestyle experience celebrating car and tattoo culture with authenticity. Three days of hotrod/ratrod/streetrod car shows, a traditional 1940’s pin-up pageant, serious musical talent, burlesque and more make this seven year old Long Beach festival “the” gathering place for kustom kulture. Ink-N-Iron is the Burning Man of authentic retro cool.
The right brands with the right message can claim significant real estate in the white space surrounding this culture that reveres authentic, iconic Americana. The impact on mass culture has already achieved critical mass. Not only are celebrities like Kat Von D, Guy Fieri, & Jesse James deeply immersed, but unexpected brands like Callaway, Restoration Hardware and Sephora have invested heavily in this space and are ahead of the curve.
Javelin will take this world-class extravaganza on tour in Summer 2011, offering brands a custom opportunity to reach consumers in a deeply personal way.
This post was written by...
Meredith Goette – who has written 1 posts on Javelin Experiential.
Dir. of Strategic Partnerships: Facebook addict | soccer star | connector of dots
{ 3 comments… read them below or add one }
I think Kat is the biggest tattoo artist ever. Her tattoos are just amazing. I love to watch LA ink with her.
1950′s pinup darling… see you at the show.
Definitely! Thanks for stopping by…