Emerging Media

Emerging Media – Today’s media is interactive, built by the public, and always changing. Brands that embrace change will be embraced by consumers.

Thumbnail image for The Rally Squirrel, a St. Louis Marketing/Social Media Craze

The Rally Squirrel, a St. Louis Marketing/Social Media Craze

by Jamye Harrison October 13, 2011 Social Platforms

The rally squirrel made his debut during several of the MLB Division Series games in St. Louis and reportedly took a road trip to Philly for Game 5. Buschie, as some have dubbed him, has become the most popular personality in St. Louis in just over a week. There are currently over 50 pages on Facebook dedicated to the little guy, and he has his own Twitter feed.

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Millennials <3 Technology

by Tammy Derrigan October 6, 2011 Augmented Reality

As the first generation to grow up with the internet, Millennials embrace technology as a fundamental part of their existence. Did I say embrace? No…digital dependence is the single most defining characteristic of their generation, and it has made them savvier consumers. They are more discerning than previous generations, something that challenges marketers not just to be totally transparent—but to do it creatively.

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Coca-Cola Freestyle

Gamification Is The New Black

by Tammy Derrigan September 19, 2011 Emerging Media

Gamification is the new black. Not familiar with the term? You will be.

Gamification uses gaming mechanics and techniques in non-game environments to make things more fun. It’s not a new concept – just think of Mary Poppins – but the convergence of a generation raised on videogames, the rapid evolution of technology, and the advent of social media have resulted in the marketing equivalent of The Big Bang.

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