As the first generation to grow up with the internet, Millennials embrace technology as a fundamental part of their existence. Did I say embrace? No…digital dependence is the single most defining characteristic of their generation, and it has made them savvier consumers. They are more discerning than previous generations, something that challenges marketers not just to be totally transparent—but to do it creatively.
Augmented Reality
Augmented Reality – Marketers have been enhancing consumers’ view of reality for a long time, so it’s only natural this technology would make a splash. Brands with a great story to tell, or which possess useful or entertaining information, may add depth and duration to their consumer engagements via augmented reality.
