As the first generation to grow up with the internet, Millennials embrace technology as a fundamental part of their existence. Did I say embrace? No…digital dependence is the single most defining characteristic of their generation, and it has made them savvier consumers. They are more discerning than previous generations, something that challenges marketers not just to be totally transparent—but to do it creatively.
Mobile and Apps
Mobile and Apps – Mobile computing puts endless amounts of information and communication into anyone’s pocket. Mobile integration, through apps and other digital outlets, allows consumers to get the information they want.
