Javelin Experiential

Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!

Bacardi’s experiential activation on the Black Eyed Peas’ “The E.N.D. Tour” is off to a roaring start!

Javelin is taking Bacardi on the Black Eyed Peas “The E.N.D. Tour”, bringing the brand to life in an experiential nightlife program for consumers 21+ in key markets.

As a veteran experiential marketer at Javelin, I find the Nike Women’s Marathon an impressive example of a premiere proprietary event, complete with exceptional consumer experience and holistic brand integration.

As the newest, youngest member of the Javelin team I still get a little starstruck around celebrities, so imagine my excitement when I learned we would be executing the Bacardi Lounge at the Rock N Roll Hall of Fame 25th Anniversary Concert at Madison Square Garden!

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.

Javelin is many things – it all depends on the brand identity, target consumer, budget, and goals.  Here’s a glimpse of what we are today.

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

We attended Lolla last week to see some music and catch a quality contact buzz – mission accomplished. We also attended as students of the industry, eager to observe what brands brands were doing to activate their sponsorships. Typically, there were the brands that are aware that Lolla is a young, hip music focused event [...]

Johnson County Library, in Kansas City, has redesigned their courier trucks to resemble the delivery trucks of some of literature’s most famous characters.
I would have enjoyed an offering from Mr. Anthony Burgess. Perhaps a Mobile Korova Milk Bar… that would be real horror show.