Like you, I do my marketing homework. The plethora of expert supposition/opinion/fact is enlightening, but who can keep up with it all? In an effort to simplify what we need to know as experiential marketers, brand stewards and idea-generators, I propose we take a break from information overload and adopt some of Oscar Wilde and Paris Hilton’s axioms about life that are applicable to marketing. They’re certainly easier to digest than the next must-read Fast Company book-of-the-month.
Guerrilla/Street Teams
Guerrilla/Street Teams – Often unconventional, street teams and guerrilla marketing programs take the show to the public without requiring big events or large infrastructure. It is people engaging people—ambassadors getting the attention of consumers and delivering a brand message, sometimes in a quirky, unofficial way.
