I crack up every time I see a slightly inebriated sign waver in a soiled gorilla suit, frantically waving an offer for “$5 Pizza,” “Taxes Done Now” or “Buy a Lazy-Boy, Get a Free Plasma TV.
Guerrilla/Street Teams
Guerrilla/Street Teams – Often unconventional, street teams and guerrilla marketing programs take the show to the public without requiring big events or large infrastructure. It is people engaging people—ambassadors getting the attention of consumers and delivering a brand message, sometimes in a quirky, unofficial way.
