Influencer Marketing

Influencer Marketing – Influencing those who influence others is more productive than influencing those without influence. Obviously. Right? Give the right influencers something to great to talk about and the message will take on a momentum of its own.

Thumbnail image for BACARDI’s “Like It Live, Like It Together” – Caught On Video

BACARDI’s “Like It Live, Like It Together” – Caught On Video

by Tammy Derrigan July 11, 2011 Event Marketing

At our recent BACARDI “Like It Live, Like It Together” experiential events in Las Vegas and New York there was an extra video camera capturing some of the excitement for posterity. Senor Vega, the man behind that camera (and editing, we assume) was nice enough to draw our attention to the final product published on DJ Irie’s YouTube channel. We like your style, man!

Since a picture is worth and thousand words and video is worth even more, we thought we’d share this with everyone who wasn’t able to attend. Enjoy!

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Thumbnail image for Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

by Tammy Derrigan July 6, 2011 Entertainment

In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.

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Thumbnail image for Gnarly-Eye for the Normal Guy: Skateboard Marketing from a Skateboarder’s Perspective

Gnarly-Eye for the Normal Guy: Skateboard Marketing from a Skateboarder’s Perspective

by Will Massanet June 27, 2011 Authenticity Consumer

The skateboarding industry is covered head-to-toe in the bruises and broken bones of authenticity. Birthed out of rebellion and innovation, skateboarding’s forefathers set the tone for originality and the pursuit of progression, which still holds true today. If a brand is really going to be a skate brand, they must fully embody these ideals. For skateboarders, “game recognizes game”- we can smell a fake like a week-old pair of underwear.

Nike and Converse have done a great job entering an industry that doesn’t take too kindly to mainstream outsiders. They are great examples of how any brand – not just a skate brand – can curate their own authenticity to achieve relevancy and credibility with their target demo.

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