Javelin Experiential

Grey Goose treated attendees at Tales of the Cocktail, the premier gathering of top bartenders in the world, to exclusive experiential events that brought the brand DNA to life. First up was the filming of Beyond The Bar, a series of documentary shorts celebrating characters behind and beyond the bar. The series will begin airing October 2, 2010 during Grey Goose Entertainment’s acclaimed TV series Iconoclasts.

Next on agenda was an exclusive Parisian-inspired celebration with flavor bars inspired by the streets of Paris. Each one represented a flavor of the Grey Goose portfolio and featured specialty cocktails.

Javelin brings GREY GOOSE Vodka to trend-setting influencers at Best Of events like the Miami Beach Polo World Cup 2010, where the world’s masters of the “sport of kings” competed for the La Martina Cup.

Grey Goose Vodka experiential marketing activations take place at luxury and influencer events throughout Austin year-round, but SXSW is closest to my heart. Since not everyone has experienced it directly, allow me to share a slice of SXSW life.

Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!

Bacardi’s experiential activation on the Black Eyed Peas’ “The E.N.D. Tour” is off to a roaring start!

Javelin is taking Bacardi on the Black Eyed Peas “The E.N.D. Tour”, bringing the brand to life in an experiential nightlife program for consumers 21+ in key markets.

As the newest, youngest member of the Javelin team I still get a little starstruck around celebrities, so imagine my excitement when I learned we would be executing the Bacardi Lounge at the Rock N Roll Hall of Fame 25th Anniversary Concert at Madison Square Garden!