Javelin Experiential

Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!

Bacardi’s experiential activation on the Black Eyed Peas’ “The E.N.D. Tour” is off to a roaring start!

Javelin is taking Bacardi on the Black Eyed Peas “The E.N.D. Tour”, bringing the brand to life in an experiential nightlife program for consumers 21+ in key markets.

As the newest, youngest member of the Javelin team I still get a little starstruck around celebrities, so imagine my excitement when I learned we would be executing the Bacardi Lounge at the Rock N Roll Hall of Fame 25th Anniversary Concert at Madison Square Garden!

Javelin is many things – it all depends on the brand identity, target consumer, budget, and goals.  Here’s a glimpse of what we are today.

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

Most people do not know Ruby personally, but many know someone who shares in her struggles. At one point in her life, Ruby weighed 700 lbs and was told she would die if she didn’t lose weight. She now watches what she eats and is exercising daily. The daily struggles she experiences [...]

Our account execs and production crew are immersed in the minute-to-minute logistics involved with any event we execute, and handle everything (good and bad) with grace. My time is spent marketing the agency, so I’m not often exposed to the intimate machinations of events. After this recent experience, I have even more respect [...]

Javelin hooked up with Boots Contemporary Art Space and internationally known St. Louis artist, Juan William Chavez, to produce a “face melting performance” by the notorious Silverio at the Contemporary Art Museum St. Louis.  Silverio is an electronic rocker known for his outrageous live performances in Mexico City and abroad. Ahh, the fruits of [...]

Long ago, the Black Eyed Peas won my heart with their clever lyrics, syncopation, and an eagerness to embrace the beauty in many different cultures.  There’s something completely enviable about will.i.am’s mad talent as a producer and writer, but every member of the group has something unique to bring to the table.  No doubt about [...]