Mobile Tours

Mobile Tours – People with something big to say take their message on the road. Bands, brands, politicians, writers, and artists travel to share their offerings with the world, up close and personal.

Experiential Marketing – Wagging the Long Tail

by Brad Carsten March 26, 2010 Event Marketing

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

The U2 360° Road Trip

by Mark McInnis November 4, 2009 Event Marketing

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.

42BELOW Vodka celebrates biking culture

by Tammy Derrigan October 28, 2009 Mobile Tours

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

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