Nightlife Marketing

Nightlife Marketing – Friday and Saturday night have been immortalized in countless songs…not because of what happens the next day, but because we love to let loose and celebrate life. Brands that tap into that visceral drive and facilitate play will realize deep, lasting benefits.

Holiday Cheers!

by Tammy Derrigan December 14, 2010 Nightlife Marketing

Every once in a while something comes along in marketing or advertising that just wows us with the attention to detail, authenticity, and execution. This sharable holiday greeting from Grolsch is one of those.

Grey Goose Goes “Beyond The Bar” at Tales of the Cocktail 2010

by Jen Novak August 24, 2010 Influencer Marketing

Grey Goose treated attendees at Tales of the Cocktail, the premier gathering of top bartenders in the world, to exclusive experiential events that brought the brand DNA to life. First up was the filming of Beyond The Bar, a series of documentary shorts celebrating characters behind and beyond the bar. The series will begin airing October 2, 2010 during Grey Goose Entertainment’s acclaimed TV series Iconoclasts.

Next on agenda was an exclusive Parisian-inspired celebration with flavor bars inspired by the streets of Paris. Each one represented a flavor of the Grey Goose portfolio and featured specialty cocktails.