In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.
PR Stunts
PR Stunts – Americans love the flamboyant showmanship of someone who is over-the-top but can pull it off. Evel Knievel and Houdini were naturals at this, and made a living turning the media into a circus (without the big tent). Pranks in public, viral sharing, and eyeball-popping stunts all grab attention.
