PR Stunts

PR Stunts – Americans love the flamboyant showmanship of someone who is over-the-top but can pull it off. Evel Knievel and Houdini were naturals at this, and made a living turning the media into a circus (without the big tent). Pranks in public, viral sharing, and eyeball-popping stunts all grab attention.

Experiential Marketing – Wagging the Long Tail

by Brad Carsten March 26, 2010 Event Marketing

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

Mobile Marketing Is A Page Turner

by Jon Maurice July 27, 2009 PR Stunts

Johnson County Library, in Kansas City, has redesigned their courier trucks to resemble the delivery trucks of some of literature’s most famous characters. I would have enjoyed an offering from Mr. Anthony Burgess. Perhaps a Mobile Korova Milk Bar… that would be real horror show.

Ruby’s Walk Across America

by Greg Brunkhorst July 9, 2009 Mobile Tours

Most people do not know Ruby personally, but many know someone who shares in her struggles. At one point in her life, Ruby weighed 700 lbs and was told she would die if she didn’t lose weight. She now watches what she eats and is exercising daily. The daily struggles she experiences are documented on [...]

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