Javelin Experiential

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.

We attended Lolla last week to see some music and catch a quality contact buzz – mission accomplished. We also attended as students of the industry, eager to observe what brands brands were doing to activate their sponsorships. Typically, there were the brands that are aware that Lolla is a young, hip music focused event [...]

Johnson County Library, in Kansas City, has redesigned their courier trucks to resemble the delivery trucks of some of literature’s most famous characters.
I would have enjoyed an offering from Mr. Anthony Burgess. Perhaps a Mobile Korova Milk Bar… that would be real horror show.

The extreme growth of Facebook and Twitter over the past several months has garnered a lot of attention and buzz, but the most interesting article I read was by Chris Matyszczyk, a creative director who advises major corporations on content creation and marketing. He is described as bringing an irreverent, sarcastic, and sometimes ironic voice to [...]

I crack up every time I see a slightly inebriated sign waver in a soiled gorilla suit, frantically waving an offer for “$5 Pizza,” “Taxes Done Now” or “Buy a Lazy-Boy, Get a Free Plasma TV.
I created a not-so-scientific competition between a sign waver for a local pizza shop and a Google Ad Word campaign [...]

Be prepared to enjoy the combined anxieties, insights, critiques and commentary from a staff of Experiential Marketing thinkers that make working in this business great while making money for “the man.”  Our mission with this space is to allow our staff to express their thoughts on our industry, experiential marketing, and along the way enlighten [...]