by Tammy Derrigan
June 22, 2011
Event Marketing
In 2011, Javelin took People StyleWatch to the malls of America with a custom experiential pop-up store, delighting consumers, increasing awareness of the magazine, and enhancing advertiser relations with a celebrity stylist experience.
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by Tammy Derrigan
June 13, 2011
Experiential Marketing
To promote the launch of its three new flavors, Mountain Dew created an extreme, first-of-its-kind experience at a film studio in New Zealand. Skate park designer Corban Walls was commissioned to design a giant, fully functioning, pinball machine skate park. In this 600-square foot life-size pinball machine, the skater is the ball, propelled from a platform by a giant plunger. Skaters earned points by doing tricks on tunnels, ramps, flippers and bumpers, triggering sensors to generate flashing lights and arcade sounds. Scores and times are displayed on a backboard to complete the picture.
The program is ingenious for grabbing the attention of the brand’s young, irreverent fans and simultaneously seducing older Gen Y and Gen X consumers with the retro-nostalgic pinball twist. People far past the age of interest and/or ability to skate have been delighted by this whimsical program that revisits (in a life-sized way) the comfort and nostalgia of their childhoods.
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