Sponsorship Activation

Sponsorship Activation – Brands sponsor major sporting or entertainment events for the media exposure and for the opportunity to hand-deliver a specially crafted experience to the attendees of the event. When the sponsorship is a great fit, the message will fit seamlessly and authentically.

Experiential Marketing at SXSW: Branding Austin

by Claire Winslow March 30, 2010 Experiential Marketing

Grey Goose Vodka experiential marketing activations take place at luxury and influencer events throughout Austin year-round, but SXSW is closest to my heart. Since not everyone has experienced it directly, allow me to share a slice of SXSW life.

Experiential Marketing – Wagging the Long Tail

by Brad Carsten March 26, 2010 Event Marketing

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

Bacardi’s Experiential Nightlife Activation Enjoys More Press

by Donna Meier February 24, 2010 Music

Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!

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