Lifestyle Expertise

Lifestyle Expertise – A diverse consumer base has numerous passion points where they can be engaged, so how can a brand narrow down the options and plan for greatest impact? The universal hotspots are sports, music, fashion and entertainment – where Javelin lives, works, and plays every day. We breathe this specialized air and happily guide brands through every step of the way.

The Rally Squirrel, a St. Louis Marketing/Social Media Craze

by Jamye Harrison October 13, 2011 Social Platforms

The rally squirrel made his debut during several of the MLB Division Series games in St. Louis and reportedly took a road trip to Philly for Game 5. Buschie, as some have dubbed him, has become the most popular personality in St. Louis in just over a week. There are currently over 50 pages on Facebook dedicated to the little guy, and he has his own Twitter feed.

Millennials In Real Time

by Brad Carsten September 6, 2011 Archivisti

We see Millennials’ interest in Americana and their search for authenticity in brands in our work for clients and in our brand incubator experiences.

Converse Celebrates Their Consumers

by Tammy Derrigan August 23, 2011 Authenticity Consumer

Converse has done it again. Is there anything they do that isn’t dialed in to their demo and teeming with authenticity? We think not. Their latest commercial called “History Made and In The Making” celebrates the people – then and now – who made/make the brand.

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