Entertainment

Entertainment – If there’s an entertainment event that has dazzled America, such as the Emmys, the Grammys, and the Oscars, it’s likely we’ve been there on behalf of our clients. If it’s an entertainment property, such as a television network or show, it’s likely we have designed and executed consumer, affiliate or sponsor programs to meet their very specific needs. Heck, we even develop our own entertainment properties. Making brands shine in an already dazzling arena is our specialty.

Thumbnail image for Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

by Tammy Derrigan July 6, 2011 Entertainment

In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.

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Thumbnail image for INK-N-IRON, A True Festival Experience

INK-N-IRON, A True Festival Experience

by Jon Maurice August 5, 2010 Entertainment

INK-N-IRON is a celebration of custom culture, Americana and the art of rebellion. It’s a true festival experience that has music as an important element, but that element supports everything else that is going on, rather than dominating.

The diverse and passionate people who attend are the heart of the experience: Latinos in cuffed Levis and greased hair, punk rockers with pink Mohawks, custom bike builders with pompadours, and more. They come to explore and experience vintage collectibles, hot rods and kustoms, burlesque, art, fashion, 280 of the best tattoo artists in the world, pin striping, pin-up contest, BBQ, beer, hand crafted merchandise, and – of course – an incredible lineup of music.

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Thumbnail image for Gillette, Experiential, and Shared Fundamentals

Gillette, Experiential, and Shared Fundamentals

by Tammy Derrigan February 15, 2010 Entertainment

Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.

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