by Tammy Derrigan
July 11, 2011
Event Marketing
At our recent BACARDI “Like It Live, Like It Together” experiential events in Las Vegas and New York there was an extra video camera capturing some of the excitement for posterity. Senor Vega, the man behind that camera (and editing, we assume) was nice enough to draw our attention to the final product published on DJ Irie’s YouTube channel. We like your style, man!
Since a picture is worth and thousand words and video is worth even more, we thought we’d share this with everyone who wasn’t able to attend. Enjoy!
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by Tammy Derrigan
July 6, 2011
Entertainment
In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.
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