Music

Music – From indie darlings Matt & Kim to rising icon Chrisette Michele, or from ampitheater powerhouses the Black Eyed Peas to rapper Ludacris, musical possibilities abound for any brand wanting to find the right partner. We love helping brands tell their story authentically, particularly when it involves luxuriating in the presence of living history at the Rock N Roll Hall of Fame 25th Anniversary celebration at Times Square.

Converse: Rock ’n’ Roll Medici

by Tammy Derrigan October 22, 2010 Influencer Marketing

Because Converse shoes are well made, inexpensive, and come with a super-sized I-don’t-give-a-**** vibe free in every box, they’ve been favorites of the young and the restless for decades. Do a little shoe gazing at Bumbershoot, SXSW, ACL or NoisePop and you’ll see them everywhere, including the stage. Deep in the heart of the creative wilds of Williamsburg, Brooklyn, Converse is building their best venture yet.

INK-N-IRON, A True Festival Experience

by Jon Maurice August 5, 2010 Entertainment

INK-N-IRON is a celebration of custom culture, Americana and the art of rebellion. It’s a true festival experience that has music as an important element, but that element supports everything else that is going on, rather than dominating.

The diverse and passionate people who attend are the heart of the experience: Latinos in cuffed Levis and greased hair, punk rockers with pink Mohawks, custom bike builders with pompadours, and more. They come to explore and experience vintage collectibles, hot rods and kustoms, burlesque, art, fashion, 280 of the best tattoo artists in the world, pin striping, pin-up contest, BBQ, beer, hand crafted merchandise, and – of course – an incredible lineup of music.

Experiential Marketing at SXSW: Branding Austin

by Claire Winslow March 30, 2010 Experiential Marketing

Grey Goose Vodka experiential marketing activations take place at luxury and influencer events throughout Austin year-round, but SXSW is closest to my heart. Since not everyone has experienced it directly, allow me to share a slice of SXSW life.

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