Javelin Experiential

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.

We attended Lolla last week to see some music and catch a quality contact buzz – mission accomplished. We also attended as students of the industry, eager to observe what brands brands were doing to activate their sponsorships. Typically, there were the brands that are aware that Lolla is a young, hip music focused event [...]

I crack up every time I see a slightly inebriated sign waver in a soiled gorilla suit, frantically waving an offer for “$5 Pizza,” “Taxes Done Now” or “Buy a Lazy-Boy, Get a Free Plasma TV.
I created a not-so-scientific competition between a sign waver for a local pizza shop and a Google Ad Word campaign [...]

Experiential agency selection demands careful consideration of where your spend is going. The current topic for everyone is of course the economy–or the “new” economy (a way to not say recession).