Javelin Experiential

Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.

The current topic for everyone is of course the economy–or the “new” economy (a way to not say recession.) But I think there is something to that turn of a phrase–let’s take a look:
Consider the term new economy not so much as a description of current conditions, but rather as a mantra–to think and spend [...]