Javelin Experiential

Fueled by our personal passions and deep trend research – we at Javelin have forged a strategic partnership with the creators of Ink-N-Iron, a lifestyle experience celebrating car and tattoo culture with authenticity. Javelin will take this world-class extravaganza on tour in Summer 2011, offering brands a custom opportunity to reach consumers in a deeply personal way.

With our strategic partners, Coolfire Media, we are developing VEGAS CADDIES, an original reality show pitting caddies against one another on the greens and under the neon lights of Las Vegas – where late night temptation can lead to early morning elimination.

At Javelin we champion the entrepreneurial spirit by continuing to take shrewd, calculated risks – at times for clients, at times for ourselves. Own The Moment Productions is our brand incubator, where exciting new ideas are examined, prodded, exploded into reality, and then grown to maturity.

Inspired by all-American hot rods, TRIM fabricates premium apparel, bags and accessories.  Each piece is trimmed with authentic New Old Stock upholstery (original automotive fabric that was never used) linking the item to a specific make, model and year of classic Detroit horsepower.  Every detail across the collection, including the vintage color palettes, stitched chevron [...]

As a veteran experiential marketer at Javelin, I find the Nike Women’s Marathon an impressive example of a premiere proprietary event, complete with exceptional consumer experience and holistic brand integration.

A lot of agencies like to talk about taking risks, being entrepreneurial, creating brands and being passionate. At Javelin we like to talk about it too, but we also actually do it.

A few months back the Javelin partners made a move—and some noise—by taking a stake in TRIM, the up and coming high-end fashion line. For us it was a business decision mixed with passion. We wanted to feel the rush of having a voice in developing a brand – and we wanted to [...]