Inspired by all-American hot rods, TRIM fabricates premium apparel, bags and accessories.  Each piece is trimmed with authentic New Old Stock upholstery (original automotive fabric that was never used) linking the item to a specific make, model and year of classic Detroit horsepower.  Every detail across the collection, including the vintage color palettes, stitched chevron denim pockets, tuck and roll upholstered bags, and chromed logos is an homage to the collection’s inspiration.

TRIM at St. Louis Fashion Week

A critical piece of our Brand Incubator program, TRIM is Javelin’s first foray into brand ownership.  We are immersed in the culture of the target consumer as well as the ins and outs of launching a fashion brand.

Garmentos at last!

A few months back the Javelin partners made a move—and some noise—by taking a stake in TRIM, the up and coming high-end fashion line. For us it was a business decision mixed with passion. We wanted to feel the rush of having a voice in developing a brand – and we wanted to indulge our need for a fashion fix. To date, the ride has been far better than imagined.  As experiential marketers, we are now getting to live a new experience…the full throttle fashion industry.

Recently the brand was picked up in Los Angeles by GLORY, arguably one of the hottest retailers on the planet, where Brad Pitt, George Clooney and a host of other A-listers shop regularly. As if that weren’t heady enough we’re also feeling the love from other trendy locals, a few hot bands like Ha Ha Tonka and Kings of Leon, and the righteous endorsement of Richard Rawlings—the sine qua non of road rally racing. He just digs us.

The global online retail store was launched on the website this week, so check out the merch and then stop by the blog to soak up some of the culture that fuels the heart and soul of the brand. Other ongoing developments, including appearances at Fashion Weeks around the country, will be featured here and on the TRIM blog.

Javelin is now at the vortex of the young brand experience. It is we who are taking the ride, not giving it, and it is grand. The learning and passion that comes from working with the line is energizing our staff, the press, and – best of all – our clients. There is another dimension to our story now, and new bona fides to add to the existing arsenal. In short, we’re loving the return on our investment to date and look forward to sharing the experience with you.