Javelin Experiential

Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.

Fierce brand loyalty is not an easy goal to attain. Brands must develop products or services that make their consumers’ lives easier.

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

If you have any interest at all in social media I’m sure you’ve heard about the Southeastern Conference banning any kind of social media at its college sporting events.   If not, look here for a thorough summary.  When I first read about it I thought it was a  joke of some sort…but it’s for real.
The [...]

At Javelin we constantly receive resumes, head shots, and audition tapes from people looking for brand ambassador gigs – whether we’re hiring at the moment or not. The competition is stiff, and it’s challenging to stand out in a sea of highly qualified candidates.
If you want to make yourself exponentially more valuable than other [...]

Coca Cola has developed an interactive vending machine that allows consumers to learn about promotions in the location the machine is placed, select a beverage to purchase, view the bottle digitally from all angles, and view advertisements all at the same time.

The interface is similar to that of an iPhone.  Eventually consumers will be able download [...]

The extreme growth of Facebook and Twitter over the past several months has garnered a lot of attention and buzz, but the most interesting article I read was by Chris Matyszczyk, a creative director who advises major corporations on content creation and marketing. He is described as bringing an irreverent, sarcastic, and sometimes ironic voice to [...]