Javelin Experiential

Inspired by all-American hot rods, TRIM fabricates premium apparel, bags and accessories.  Each piece is trimmed with authentic New Old Stock upholstery (original automotive fabric that was never used) linking the item to a specific make, model and year of classic Detroit horsepower.  Every detail across the collection, including the vintage color palettes, stitched chevron [...]

Javelin is many things – it all depends on the brand identity, target consumer, budget, and goals.  Here’s a glimpse of what we are today.

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.