Javelin Experiential

At Javelin, once the big experiential marketing ideas have been approved, we get down to the business of making them real. We plan meticulously and verify every detail. Even when it comes to Superman.

The verdict? Yes…he’s definitely super!

Like you, I do my marketing homework. The plethora of expert supposition/opinion/fact is enlightening, but who can keep up with it all? In an effort to simplify what we need to know as experiential marketers, brand stewards and idea-generators, I propose we take a break from information overload and adopt some of Oscar Wilde and Paris Hilton’s axioms about life that are applicable to marketing. They’re certainly easier to digest than the next must-read Fast Company book-of-the-month.

This year for Boss’s day we decided to do what we do best and that is bake pies!  Actually, I am not sure that most of us had ever baked a pie, but it was a fun idea that came from one of our VERY random lunch conversations.  Each Javelinite was to create their own [...]