Like you, I do my marketing homework. The plethora of expert supposition/opinion/fact is enlightening, but who can keep up with it all? In an effort to simplify what we need to know as experiential marketers, brand stewards and idea-generators, I propose we take a break from information overload and adopt some of Oscar Wilde and Paris Hilton’s axioms about life that are applicable to marketing. They’re certainly easier to digest than the next must-read Fast Company book-of-the-month.
