If you have any interest at all in social media I’m sure you’ve heard about the Southeastern Conference banning any kind of social media at its college sporting events. If not, look here for a thorough summary. When I first read about it I thought it was a joke of some sort…but it’s for real.
The policy states that ticketed fans cannot “produce or disseminate (or aid in producing or disseminating) any material or information about the event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information.”
Wow. SEC, you really want people to go to your event and then never refer to it in any way? You want them never to talk about the experience or share their excitement, perhaps inspiring others to attend in the future? Good luck with that…you’re going to need it. People are going to talk, and you’ve just ensured that they’re going to talk about your policy rather than your revenue-creating events.
Fortunately, most brands are more aware of (and embrace) the role consumers play in the overall marketing landscape. As experiential marketers, our job is to deliver meaningful experiences that get people talking, and to make it easy to talk about it in a social media arena.
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This post was written by...
Tammy Derrigan – who has written 27 posts on Javelin Experiential.
Dir. of Marketing: rocker | culture vulture | social media habitué
