While in New York recently I attended a tweet-up to launch Ford’s Fiesta Movement year-long program. Upon arrival at the Meatpacking District venue all attendees could see the lineup of Ford Fiestas in front of the restaurant.
It was eyecatching but (despite this) there was no opportunity to get in the cars or ask questions about them. I know from looking at others’ photos of the event that some bloggers got in at the beginning of the event, but what a missed opportunity to reach all the other attendees…and as you can see, the event was packed!
It was great to see how easy it was to learn about the event (through Twitter, of course), and the pros and cons of having people tweet directly from an event. To highlight the process and encourage more tweets, there was a screen projection showing a Twitter feed of all of the event-hashtagged entries. With human nature being what it is, of course everyone wanted to see their tweets up on the screen.
I met some great people, watched a Ford exec speak from atop a table, and even rubbed elbows with @JuliaRoy. To follow the shenanigans of the 100 bloggers who have been given Ford Fiestas to use as they please for six months, check out @FordFiesta.
This post was written by...
Tammy Derrigan – who has written 27 posts on Javelin Experiential.
Dir. of Marketing: rocker | culture vulture | social media habitué
