I crack up every time I see a slightly inebriated sign waver in a soiled gorilla suit, frantically waving an offer for “$5 Pizza,” “Taxes Done Now” or “Buy a Lazy-Boy, Get a Free Plasma TV.
I created a not-so-scientific competition between a sign waver for a local pizza shop and a Google Ad Word campaign for Javelin, touting our experiential marketing services. The competition was full-on for a nail-biting 24 hours. Results?
IMPRESSIONS
Sign Waver – 22 (cars that drove by)
Google – 75,000
HOURS WORKED
Sign Waver – 2.4 (he was supposed to work 6 but ended up passing out)
Google – 24
ACTIVATION
Sign Waver – ? (I spoke with the pizza manager and he said, “it’s probably a waste but I pay him cash.”)
Google – 32 clicks
COST
Sign Waver – $20
Google – $10
So who wins? Extrapolated over one month, Javelin’s Google Ad generates 1,000,000+ impressions and hundreds of unique visitors to the website (where they can learn more about our experiential marketing campaigns) while Pizza Shop’s frantic sign waver generates 3,750 impressions. While Javelin is a casual office, showing up drunk in a gorilla suit is always frowned upon. We’ll let you decide who the real winner is, Pizza Shop or Javelin…
This post was written by...
Jon Maurice – who has written 7 posts on Javelin Experiential.
Exec. Creative Director: lover of hot rods, pop culture, and American literature | Food Network junkie
