In 2011 Event Marketer magazine established the Event Technology Awards competition to “shine a spotlight on the best use of event technology to elevate brand experiences, increase reach, communicate smarter, drive attendance, increase leads, push sales and upgrade the engagement between companies and their target audiences.”
As usual, they charged out the gate at top speed, and we were honored to be on the inaugural ride. At the awards ceremony on December 5, Javelin was awarded a Gold in the “Best Use of Social Media” category for BACARDI’s “Like It Live” campaign.
Nice and shiny, eh? Here’s the article in the new issue of the magazine:
Event Marketer says, “Bacardi’s social media crowdsourcing strategy brought fans’ Facebook “likes” to life and transformed each figurative thumbs up into real life experiences for thousands of fans at events in New York and Las Vegas last June. ”
Thank you, Event Marketer! We had such a blast with BACARDI, our partner agencies, and of course all the consumers who attended – and your recognition is delicious icing on the cake.
For more details on the program, check out this BACARDI “Like It Live” snapshot or “Like It Live” video from DJ Irie and team.
This post was written by...
Tammy Derrigan – who has written 29 posts on Javelin Experiential.
Dir. of Marketing: rocker | culture vulture | social media habitué
