Bacardi’s experiential activation on the Black Eyed Peas’ “The E.N.D. Tour” is off to a roaring start! After the BEP show at American Airlines Arena in Miami Beach, the Peas attended the Playboy Super Saturday Night Party presented by Bacardi. Fergie and will.i.am broke into a spontaneous performance in the wee hours of the morning, surprising guests and press alike. Below is a sampling of the press.
Bacardi and BEP - Hollywoodlife.com 2.8.10
Bacardi and BEP - LAtimes.com 2.8.10
Bacardi and BEP - Micahjesse.com 2.7.10
Bacardi and BEP - NBCmiami.com 2.6.10
Bacardi and BEP - Stylelist.com 2.7.10
Bacardi and BEP - E! Online
This post was written by...
Tammy Derrigan – who has written 27 posts on Javelin Experiential.
Dir. of Marketing: rocker | culture vulture | social media habitué
