TRIM, A Lifestyle Brand

by Brad Carsten on January 24, 2010

Inspired by all-American hot rods, TRIM fabricates premium apparel, bags and accessories.  Each piece is trimmed with authentic New Old Stock upholstery (original automotive fabric that was never used) linking the item to a specific make, model and year of classic Detroit horsepower.  Every detail across the collection, including the vintage color palettes, stitched chevron denim pockets, tuck and roll upholstered bags, and chromed logos is an homage to the collection’s inspiration.

TRIM at St. Louis Fashion Week

A critical piece of our Brand Incubator program, TRIM is Javelin’s first foray into brand ownership.  We are immersed in the culture of the target consumer as well as the ins and outs of launching a fashion brand.

Garmentos at last!

This post was written by...

Brad Carsten – who has written 9 posts on Javelin Experiential.

Sr. Partner: lover of modern art, old golf courses and timeless design | strategic leader

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