http://www.javelinexperiential.com/measuring-roi/%e2%80%9cfeels-like-1999-again%e2%80%9d Own the Moment Wed, 21 Jul 2010 21:29:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.javelinexperiential.com/measuring-roi/%e2%80%9cfeels-like-1999-again%e2%80%9d/comment-page-1#comment-187 Experiential Marketing – Wagging the Long Tail | Javelin Experiential Fri, 02 Apr 2010 17:10:30 +0000 http://www.javelinexperiential.com/?p=906#comment-187 [...] Search engine optimization, word of mouth, and social media in general “wag” the Long Tail online with a constant supply of Flickr pics, blog comments, YouTube videos and comments, tweets and Facebook fan activity.  Brand generated content can get things started, but the real dividend of an experiential investment is consumer generated activity and its impact. [...] [...] Search engine optimization, word of mouth, and social media in general “wag” the Long Tail online with a constant supply of Flickr pics, blog comments, YouTube videos and comments, tweets and Facebook fan activity.  Brand generated content can get things started, but the real dividend of an experiential investment is consumer generated activity and its impact. [...]

]]>