Americana is authentic, artisanal, time honored,
locally sourced, limited-production,
provenanced, imperfect and Made in the USA
The authenticity behind a brand can be the driving impetus for a purchase, oftentimes more so than
the product itself.
Items that come with this social currency tell a story...
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Every element, every piece of communication and
every touch point synergistically work together to
build the Bacardi B-Live experience and invite
consumer participation.
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