People
Managing partners Brad Carsten, Donna Meier and Jen Novak have been helping brands own the moment since 1998 by reaching consumers with passion, honesty and “wow” factor. They’ve been on the front lines, shaping an emerging discipline now known as experiential marketing.
Things have certainly become more sophisticated since the “hit the road with a truck” days but even as the stakes have risen for brands, our philosophy has remained the same. Javelin delivers ROI, changes perceptions, builds affinity, creates content, drives word-of-mouth, powers SEO, builds brands and fuels intent to purchase.
Want to talk? Find us below.
- Job Title
- Senior Partner
- What I Really Do
- Take over 20 years of experience and apply it generously to all aches and pains, be it for client, vendor or staff.
- Inspires Me
- Anyone who gets up tougher than they were when they got knocked down.
- Claim to Fame
- Picking two awesome partners.
- Favorite Way to Spend Vacation
- At sea.
- Guilty Pleasure
- Fine, fine, fine cigars.
- Currently Reading
- “The Crying of Lot 49” by Thomas Pynchon.
- Ideal Escape From Cyberspace
- Golf.
- Job Title
- Senior Partner
- What I Really Do
- Manage account service teams, agency profitability and day to day agency business.
- Inspires Me
- Beautiful beaches on a warm summer day. Great music, family and friends.
- Claim to Fame
- Picking two awesome partners.
- Favorite Way to Spend Vacation
- Surrounded by the ocean waves, boogie boarding, playing in the sun.
- Guilty Pleasure
- Great wine.
- Currently Reading
- “Wikibrands”
- Ideal Escape From Cyberspace
- The gym, bike riding, or getting together with friends.
- Job Title
- Senior Partner
- What I Really Do
- Constantly travel. Create meetings Attend meetings. Send email ad nauseam.
- Inspires Me
- Young people with a really sharp mind. True athletes.
- Claim to Fame
- Picking two awesome partners.
- Favorite Way to Spend Vacation
- On the beach with a good book. Boogie boarding when the waves are really strong.
- Guilty Pleasure
- Chocolate covered blackberries. Watching “Talk Soup” in bed.
- Currently Reading
- “Freedom” by Jonathan Franzen
- Ideal Escape From Cyberspace
- Snuggling up with flat-faced dogs. Laughing with my kids.
- Job Title
- Executive Creative Director
- What I Really Do
- Connect ideas with opportunities.
- Inspires Me
- People who have the passion and energy to take risks, and the ability to crash gracefully.
- Claim to Fame
- I’m not famous but my car is: ‘64 Chevy Impala SS.
- Favorite Way to Spend Vacation
- Covered in sunblock and filled with oysters.
- Guilty Pleasure
- Beer in a can. Jaques magazine. “Real Housewives” (Orange County).
- Currently Reading
- “The Moviegoer” and “Where The Wild Things Are”
- Ideal Escape From Cyberspace
- Never been captured.
- Job Title
- Director of Marketing
- What I Really Do
- Devour an obscene amount of information (pop culture, research, media, etc.), analyze, then extrapolate the tasty bits for use with clients and our proprietary properties. Write. Serve as social media Sherpa. Talk creatives down from the proverbial ledge. Herd cats.
- Inspires Me
- Intelligence. Beauty in nature. People with deep passions. The right four chords.
- Claim to Fame
- Addressed the Governor as designated lobbyist for all Junior Leagues of Missouri, regarding health legislation for women and children. Received hug from VP Biden. Was awarded VIP pass to Talayna’s Karaoke Bar.
- Favorite Way to Spend Vacation
- Adventure followed by relaxation, capped with cocktails and laughter under a beautiful sunset. No baking in the sun all day for me – I’m Irish!
- Guilty Pleasure
- 7-11 chili dogs. DamnYouAutoCorrect.com.
- Currently Reading
- A stack of magazines including Dwell and Filter. A biography of The Clash. “I’m Looking Through You”, a memoir of growing up in a haunted house. “Microtrends”, a look at opportunities surrounding minute sociological changes.
- Ideal Escape From Cyberspace
- Playing or listening to live music. Frolicking with dogs. Laughing with friends.
- Job Title
- …
- What I Really Do
- Create awe-inspiring connections between consumers and brands, from start to finish. I’m a brainstorming creative powerhouse in the beginning, the guy that makes things happen on event day and I pull off miraculous feats every day in between.
- Inspires Me
- Music – all kinds of music. Live shows are best, but I do have a love for vinyl.
- Claim to Fame
- Before I was a marketer, I worked in the radiology field taking X-Rays/CT/MRI, and I’ve scanned the bones of some of St. Louis’s most famous sports icons.
- Favorite Way to Spend Vacation
- On the road to catch a great show. I once road-tripped it across multiple state lines to see U2′s 360 tour, the largest scale, most mind-blowing tour ever produced to date.
- Guilty Pleasure
- Candy. I literally become a kid in a candy store if there are Swedish Fish, Sour Patch Kids, or Twizzlers around.
- Currently Reading
- “Fader”, “Rolling Stone”, “Spin”, “XLR8R”, music blogs, and whatever else I trip over in the process.
- Ideal Escape From Cyberspace
- A 3D movie – iPhone off, those sexy 3D glasses on, and my mind ready to be blown away with visual candy. (And of course there’s a bag of real candy to the side.)
- Job Title
- Accounting Manager
- What I Really Do
- Keep the money flowing.
- Inspires Me
- A perfectly formatted Excel spreadsheet.
- Claim to Fame
- Starred in “Kung Fu KC: Rise of the Fur Coat Dragon”
- Favorite Way to Spend Vacation
- Traveling to exotic corners of the world.
- Guilty Pleasure
- Ebay and Amazon.com.
- Currently Reading
- “Twilight Saga Collection” on Kindle
- Ideal Escape From Cyberspace
- Biking anywhere, especially along the Mississippi River.
- Job Title
- Account Director
- What I Really Do
- Budgets. Logistics planning. Vendor management. Build client relationships. Budgets. More budgets.
- Inspires Me
- Fashion, history, family and friends.
- Claim to Fame
- I was Jump Rope for Heart’s largest fundraiser at St. Stephen Protomartyr… circa 1990. Yeah, it’s kind of a big deal. : )
- Favorite Way to Spend Vacation
- On a beach, sipping delicious frozen drinks and an occasional adventurous activity like hiking, fishing, or boating.
- Guilty Pleasure
- Celeb trash magazines, Snickers and lots of Facebook.
- Currently Reading
- “Chelsea Chelsea, Bang Bang”…it’s not the most intellectual book I have read, but it provides a great laugh and I love a woman who tells it like it is.
- Ideal Escape From Cyberspace
- Anything outdoors….camping, BBQs, floating, swimming, running, volleyball, etc.
- Job Title
- Account Executive
- What I Really Do
- Provide clients with meticulously planned events that reach their target consumers.
- Inspires Me
- Music
- Claim to Fame
- In September 2006, I threw out the first pitch at Wrigley Field — dressed as Popeye.
- Favorite Way to Spend Vacation
- A beach and a book.
- Guilty Pleasure
- Reality TV.
- Currently Reading
- Everything written by Marian Keyes.
- Ideal Escape From Cyberspace
- Concerts and St. Louis Cardinal games.
- Job Title
- Account Coordinator
- What I Really Do
- Logistics, budgets, timelines, staffing, and event execution.
- Inspires Me
- Setting little goals for myself. I always have something that I am working towards.
- Claim to Fame
- In 2010, I was first runner-up to Miss Missouri in both the American and USA systems. 2011 will be my year… hopefully!
- Favorite Way to Spend Vacation
- Any place warm! I have problems sitting still, so I like to go sightseeing, walk along the boardwalk, hike, shop, etc. However, I usually do leave a little time to lay on the beach and soak up some rays.
- Guilty Pleasure
- Tostitos chips with shredded cheese. I could eat that for every meal!
- Currently Reading
- “Us”, “People” and “OK!” magazines. I guess should pick up an actual book sometime; especially since my mom’s a librarian.
- Ideal Escape From Cyberspace
- Going on walks with friends and just talking, gossiping and laughing.
- Job Title
- Manager of Production
- What I Really Do
- I manage the logistical side of events: building set elements, managing touring staff, DOT trucking requirements, event production and sponsorship management.
- Inspires Me
- Traveling to nice places that I wouldn’t ordinarily go.
- Claim to Fame
- Spent legitimate time in 49 of the 50 states – outside of an airport. I am still waiting for an event to be booked in Alaska.
- Favorite Way to Spend Vacation
- At a Tiki bar somewhere on the coast of any ocean in a tropical area.
- Guilty Pleasure
- Sampling our client’s products!
- Currently Reading
- “Rolling Stone” magazine
- Ideal Escape From Cyberspace
- See favorite way to spend a vacation….
- Job Title
- Account Executive
- What I Really Do
- Troubleshoot, create, plan, budget, execute and manage. Often these overlap and reoccur throughout the process.
- Inspires Me
- Organization. Impassioned colleagues. Light at the end of the tunnel.
- Claim to Fame
- Once made 7 free throws – more than my opponent – during the half-time show at the Milwaukee Bucks area, resulting in a free trip to New Orleans.
- Favorite Way to Spend Vacation
- On a beach with my wife, friends and a cocktail (or two).
- Guilty Pleasure
- Taco Bell – and I don’t care if the meat’s real or not. I’m only allowed on very rare occasions.
- Currently Reading
- “Sh*t My Dad Says” by Justin Halpern
- Ideal Escape From Cyberspace
- Watching the Pack. Open-wheeled racing. Putzing around with anything mechanical.
- Job Title
- Junior Account Executive
- What I Really Do
- Assist on any and all projects, research, build decks, communicate with client, etc.
- Inspires Me
- Africa. World Cup/soccer in general. Fundraising for a good cause. Learning about different cultures. Good vocabularies.
- Claim to Fame
- Attending eight matches during the 2010 World Cup. Cage diving with great white sharks off the coast of South Africa.
- Favorite Way to Spend Vacation
- African safari or relaxing on a remote beach.
- Guilty Pleasure
- Nutella. Cheesecake. “Gossip Girl”. Shoe shopping.
- Currently Reading
- “The Girl Who Kicked the Hornet’s Nest” and “800 Essential Words for the GRE”.
- Ideal Escape From Cyberspace
- The gym. A good restaurant.
- Job Title
- Jr. Art Director
- What I Really Do
- I create the imagery to bring concepts and ideas to life for our clients.
- Inspires Me
- Loud music, cartoons, and awesomely talented artists.
- Claim to Fame
- Creating crazy shirt designs.
- Favorite Way to Spend Vacation
- With friends – and doing something reckless.
- Guilty Pleasure
- Shopping for clothes…yeah.
- Currently Reading
- Art magazines Elephant, Juxtapoz, and Hi-Fructose
- Ideal Escape From Cyberspace
- A skatepark, a canvas, and a party.
- Job Title
- Junior Account Executive
- What I Really Do
- Trying to get settled as the new kid, helping on all the projects I can.
- Inspires Me
- Architecture and vintage jewelry.
- Claim to Fame
- I quite possibly own the most nail polish out of anyone in St. Louis.
- Favorite Way to Spend Vacation
- Shopping for unique finds at re-sale stores.
- Guilty Pleasure
- Disney Channel and Straub’s chicken salad
- Currently Reading
- “Coco Chanel: The Legend and the Life”.
- Ideal Escape From Cyberspace
- Shopping absolutely anywhere with my mom.
- Job Title
- Lifestyle Specialist
- What I Really Do
- I sell fantasy.
- Inspires Me
- People.
- Claim to Fame
- Making it happen.
- Favorite Way to Spend Vacation
- On a beach.
- Guilty Pleasure
- Vanilla Häagen-Dazs and oatmeal cookies.
- Currently Reading
- “Decoded” by Jay-Z.
- Ideal Escape From Cyberspace
- A steam room.
- Job Title
- NY Event Manager
- What I Really Do
- Plan, coordinate and execute events for Grey Goose.
- Inspires Me
- Kids, smiling strangers and NY taxi drivers.
- Claim to Fame
- 6th grade spelling bee champ. (I beat an 8th grader.)
- Favorite Way to Spend Vacation
- Outdoors, doing something active and seeing someplace new while getting a tan.
- Guilty Pleasure
- Peanut butter and whipped cream…for breakfast.
- Currently Reading
- “Cane River” by Lalita Tademy.
- Ideal Escape From Cyberspace
- The dog park with my mutt, Mase.
- Job Title
- New England GREY GOOSE Event Manager
- What I Really Do
- Create an unforgettable experience for guests at upscale events through branding and fabulous cocktails, with them leaving with only one choice of vodka…Grey Goose!
- Inspires Me
- My mom : )
- Claim to Fame
- 1st Team All-State tennis player, 4 years…in high school, the glory days!
- Favorite Way to Spend Vacation
- Laying poolside at Frenchman’s Lookout in Tortola, BVI sipping my “guilty pleasure”.
- Guilty Pleasure
- A bottle…or two…of Prosecco.
- Currently Reading
- “Halas by Halas” (which every die hard Chicago Bears fan needs to read at some point!)
- Ideal Escape From Cyberspace
- A good book or an awful Lifetime movie!
- Job Title
- Event Manager, Grey Goose Vodka – San Francisco
- What I Really Do
- Work, eat and play.
- Inspires Me
- San Francisco
- Claim to Fame
- Placed 3rd in the annual Kunkletown, PA. pie eating contest in 1988.
- Favorite Way to Spend Vacation
- Sightseeing.
- Guilty Pleasure
- Oreo cookies.
- Currently Reading
- “Life” by Keith Richards.
- Ideal Escape From Cyberspace
- My couch.
- Job Title
- Event Manager for Georgia
- What I Really Do
- I handle the GREY GOOSE event sponsorships for the Georgia market. This position allows me to be creative, meet new people and create buzz and loyalty for the brand in Georgia.
- Inspires Me
- The universe.
- Claim to Fame
- Inspiring others to live their truth.
- Favorite Way to Spend Vacation
- Beachside with good company, some active activities, a good book and BEING totally unplugged from technology.
- Guilty Pleasure
- Contemplating human existences while seeking constant intellectual stimulation.
- Currently Reading
- “Take Me to the Truth” by Nouk Sanchez, “A Brief History on Everything” by Ken Wilber, and “Full Body Presence” by Suzanne Scurlock-Durana.
- Job Title
- Texas Grey Goose Event Manager
- What I Really Do
- Buy 400 limes from three stores in 20 minutes. Fill my car up to my lap with 18 crates of martini glasses. Convince groups of celebrities that everything is fine when really the venue is on fire. Become friends with all the cashiers
- Inspires Me
- Going to school. Every time I finish something, I start something else, maniacally. I finished my MBA in May and now I am enrolled in Sign Language 3 and French 4, as well as working hard to speed solve a Rubik’s cube. Why? I don’t know.
- Claim to Fame
- My great (x5) grand uncle was Ulysses S. Grant. My grandmother discovered this on ancestry.com so its accuracy could be questioned.
- Favorite Way to Spend Vacation
- Sleeping.
- Guilty Pleasure
- RuPaul’s “Drag Race”.
- Currently Reading
- Textbooks. And “False Memory” by Dean Koontz in my “free time”, which means I’ve been reading it since 2009.
- Ideal Escape From Cyberspace
- For me, cyberspace is an ideal escape.
- Job Title
- Lifestyle Specialist
- Claim to Fame
- Co-founder and CEO of Weight Records-an American independent record label formed in Miami in 2008 around the career of Latin pop singer Cece Segarra.
- Job Title
- Los Angeles Grey Goose Event Manager
- Job Title
- Grey Goose South Florida Event Manager
- What I Really Do
- I help to facilitate Grey Goose’s special event programming in South Florida and beyond.
- Inspires Me
- Miami Beach. It’s the perfect backdrop for the dynamic events and programming we have going on throughout the year. I love the blue water, warm air and people coming together from around the world.
- Claim to Fame
- After completing law school and passing the Florida State Bar I started (and continue to run) a national full-service modeling agency called The Model Machine.
- Favorite Way to Spend Vacation
- Skiing is one of my favorite things to do, although I have to admit I am not very good. It’s a fun and relaxing way to escape the year-round heat and the hustle and bustle of Miami. I also love that in Miami Beach you can walk out your door and always feel like you’re on vacation, even if it is only for an afternoon.
- Guilty Pleasure
- Reality television.
- Currently Reading
- The manual to figure out how to use my new scanner and printer.
- Ideal Escape From Cyberspace
- Maybe a yoga class or good workout.



