THE POWER OF PASSION

Author: Jon Maurice (5 Articles)

Exec. Creative Director: lover of hot rods, pop culture, and American literature | Food Network junkie

Experiential marketing agencies like to talk about taking risks, being entrepreneurial, creating brands and being passionate. At Javelin we like to talk about it too, but we also actually do it.

NOT THIS KIND OF PASSION…

PLAYTHING OF PASSION

In the past two years Javelin has taken stake in the hot rod inspired fashion line TRIM INDUSTRIES; partnered with a Long Beach California kustom kulture event called INK-N-IRON; and created a golf enthusiast property that includes a TV show, Vegas Caddies, and a supporting tour event, The Caddy Experience.

These three endeavors all came about by pairing our personal passions (the stuff we love) with strategic insight and street smarts. There have been numerous benefits to the agency including a creative recharging, a sense of breaking new ground and being innovators. We’ve also been able to share these opportunities with brands we were not currently engaged with, including YAHOO, Harley-Davidson, Dickies, Kimberly-Clark, MillerCoors and Monster Energy.

Perhaps more importantly, there have been benefits for our existing client base. We’ve been able to offer them fresh thinking, new opportunities, and something that is completely proactive and separate from our traditional scope of services.

By following our passions and taking some calculated risk, we have expanded how we think about the agency and how clients think about us.