by Tammy Derrigan
March 23, 2011
Archivisti
I recently became fascinated with citrus crate labels, in use from (roughly) 1880-1955 to differentiate the many growers and packers. A particular label, circa 1910, made me think of Blue Moon beer. The vintage artwork has a unique provenance that would lend a layer of richness and detail that would certainly speak to the Authenticity Consumer interested in Americana.
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by Tammy Derrigan
March 10, 2011
Archivisti
Jack White is prolific producer with the aesthetic sensibilities of a museum curator – and the heart of an experiential marketer. His newest venture, a record store on wheels, allows the uninitiated to touch and smell actual vinyl, hear the difference, and feel the magic of a record store.
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